Programmatic DOOH – a revenue-driving strategy for your marketing campaign in 2022?
Get inspired for your campaign in 2022! According to industry experts, additional visibility, flexibility, real-time metrics and at-a-glance reporting are some of the benefits pDOOH offers advertisers. The introduction of programmatic buying in Swiss outdoor advertising has been embraced with open arms as the future…
Screens from Clear Channel are now also available in the Open Market!
Ab sofort ist unser Inventar nicht nur über Broadsign Reach sondern auch über die SSP1 (Supply Side Plattform der One Tech Group) gesamthaft programmatisch buchbar. Mit dem Anschluss an die SSP1 erweitern wir den Zugang zu anderen DSP (Demand Side Plattformen) und bieten gleichzeitig unser…
Off the slopes
The focus on the Swiss metropolises within media planning is understandable. But not everyone has the budget to obtain the necessary advertising pressure in all locations. Against the background of optimal pricing, one can therefore ask whether there are equivalent screen alternatives in the regions…
Mobility Data and OOH
What the latest mobility trends tell us about the near future of outdoor advertising The COVID 19 pandemic is not quite in the rear-view mirror yet, but there is a lot of optimism that life is getting back to normal – or at least some…
2022 – an exciting year for outdoor advertising
New market conditions in and further digitalisation of (not only) the urban space of Zurich will shape outdoor advertising in Switzerland in the coming year. Programmatic has not only opened up new revenue streams, but also paved the way for new companies and technology start-ups…
How do I book a pDOOH campaign?
Since 2021, we offer the possibility to buy DOOH campaigns programmatically, to plan and optimise them in real time and to handle them. With the availability of our entire DOOH inventory on various DSPs, you can target your campaigns precisely. Automated access to our inventory…
(D)OOH strategies for long-term advertising success
Outdoor advertising (OOH) has become much more sophisticated over the last five to ten years. What was once just a medium used by marketers to spotlight their brands via large advertising formats has evolved into a full-fledged and in-demand communication channel. However, as the medium…
The role of data in outdoor advertising
With the automation of DOOH has come the advent of data-driven campaigns and reporting in outdoor advertising. While the first digital OOH campaigns were (and to some extent still are) booked or broadcast in linear format, the demand for comparable currency in DOOH with other…
What is Programmatic Digital Out of Home?
Programmatic Digital Out of Home, abbreviated pDooH, essentially refers to the fully automated trading of digital advertising spaces with the help of special trading platforms. This automation of digital out-of-home advertising provides clients with a logical and sensible supplement and thus the best prerequisite for…