Off the slopes
The focus on the Swiss metropolises within media planning is understandable. But not everyone has the budget to obtain the necessary advertising pressure in all locations. Against the background of optimal pricing, one can therefore ask whether there are equivalent screen alternatives in the regions…
2022 – an exciting year for outdoor advertising
New market conditions in and further digitalisation of (not only) the urban space of Zurich will shape outdoor advertising in Switzerland in the coming year. Programmatic has not only opened up new revenue streams, but also paved the way for new companies and technology start-ups…
(D)OOH strategies for long-term advertising success
Outdoor advertising (OOH) has become much more sophisticated over the last five to ten years. What was once just a medium used by marketers to spotlight their brands via large advertising formats has evolved into a full-fledged and in-demand communication channel. However, as the medium…