Get inspired for your campaign in 2022!

According to industry experts, additional visibility, flexibility, real-time metrics and at-a-glance reporting are some of the benefits pDOOH offers advertisers.

The introduction of programmatic buying in Swiss outdoor advertising has been embraced with open arms as the future of DOOH. Programmatic technology has brought more flexibility, transparency and automation to digital media processes, so that not only media such as radio and TV but also DOOH are now planned and handled in a programmatic media planning process.

Programmatic DOOH allows advertisers to reach consumers when and where they are most likely to be. Programmatic campaigns can thus have a big impact on consumer behaviour. Find out how you can influence your customers and how you can plan your money specifically for 2022 here!