Programmatic DOOH – a revenue-driving strategy for your marketing campaign in 2022?
Get inspired for your campaign in 2022! According to industry experts, additional visibility, flexibility, real-time metrics and at-a-glance reporting are some of the benefits pDOOH offers advertisers. The introduction of programmatic buying in Swiss outdoor advertising has been embraced with open arms as the future…
Screens from Clear Channel are now also available in the Open Market!
Ab sofort ist unser Inventar nicht nur über Broadsign Reach sondern auch über die SSP1 (Supply Side Plattform der One Tech Group) gesamthaft programmatisch buchbar. Mit dem Anschluss an die SSP1 erweitern wir den Zugang zu anderen DSP (Demand Side Plattformen) und bieten gleichzeitig unser…
How do I book a pDOOH campaign?
Since 2021, we offer the possibility to buy DOOH campaigns programmatically, to plan and optimise them in real time and to handle them. With the availability of our entire DOOH inventory on various DSPs, you can target your campaigns precisely. Automated access to our inventory…
What is Programmatic Digital Out of Home?
Programmatic Digital Out of Home, abbreviated pDooH, essentially refers to the fully automated trading of digital advertising spaces with the help of special trading platforms. This automation of digital out-of-home advertising provides clients with a logical and sensible supplement and thus the best prerequisite for…