Mobility Data and OOH
What the latest mobility trends tell us about the near future of outdoor advertising The COVID 19 pandemic is not quite in the rear-view mirror yet, but there is a lot of optimism that life is getting back to normal – or at least some…
The role of data in outdoor advertising
With the automation of DOOH has come the advent of data-driven campaigns and reporting in outdoor advertising. While the first digital OOH campaigns were (and to some extent still are) booked or broadcast in linear format, the demand for comparable currency in DOOH with other…