The focus on the Swiss metropolises within media planning is understandable. But not everyone has the budget to obtain the necessary advertising pressure in all locations. Against the background of optimal pricing, one can therefore ask whether there are equivalent screen alternatives in the regions and surrounding municipalities of the Top 10 Cities? “Equivalent” in this case means: equal or more performance!

If we take a closer look at our screens in the Couronne communities, we can basically state that they hardly differ from the top 10 city screens in terms of contact quality and audiences. A further differentiating feature would be the quantitative performance comparison at campaign level. The thesis would be: Our screens in the Couronne communities achieve the same or more performance on a comparable campaign level.

We can explicitly affirm this statement. On a campaign level, our screens in the surrounding city communities achieve the same or even more performance than our top 10 city screens. It is even more important to know that advertisers either get the same performance with a lower budget or a higher performance with the same budget as for their comparable city exposure.

So if customers are primarily concerned with buying the same or more service at an efficient cost, our contact packages in the Couronne communities are a real alternative to City occupancies. As an example, Basel is conclusive in comparison to the Couronne screens:

BASEL

Basel city layout (20 screens, loop-based)

Gross media costs: CHF 25,503

Gross CPM: CHF 26

Gross media performance: 980,817 contacts

Period and Saturation: Gold occupation over 1 week  

Alternative occupancy Couronne Basel (11 screens, loop-based)

… after the same performance (lower costs for the same performance)

Gross media costs: CHF 16,443

Gross CPM: 16.8 CHF

Gross media performance: 980,817 contacts

Time period and saturation: 3-fold subject broadcast per minute over 2 weeks  

… according to equal costs (more performance at the same cost)

Gross media costs: CHF 25,169

Gross CPM: 16.8 CHF

Gross media performance: 1,498,128 contacts

Time period and saturation: 3-fold subject broadcast per minute over 3 weeks

If you would like to find out more or book an offer directly, please either contact your contactperson or book directly at www.plakat.ch