The role of data in outdoor advertising
With the automation of DOOH has come the advent of data-driven campaigns and reporting in outdoor advertising. While the first digital OOH campaigns were (and to some extent still are) booked or broadcast in linear format, the demand for comparable currency in DOOH with other…
What is Programmatic Digital Out of Home?
Programmatic Digital Out of Home, abbreviated pDooH, essentially refers to the fully automated trading of digital advertising spaces with the help of special trading platforms. This automation of digital out-of-home advertising provides clients with a logical and sensible supplement and thus the best prerequisite for…