Ab sofort ist unser Inventar nicht nur über Broadsign Reach sondern auch über die SSP1 (Supply Side Plattform der One Tech Group) gesamthaft programmatisch buchbar. Mit dem Anschluss an die SSP1 erweitern wir den Zugang zu anderen DSP (Demand Side Plattformen) und bieten gleichzeitig unser Inventar nicht nur via Guaranteed oder Preferred Deal und Private Auction an sondern auch im Open Market Bereich.
Clear Channel International’s programmatic buying platform, LaunchPAD, enables the harmonisation and delivery of DOOH inventory for programmatic buying across multiple, independent SSP systems, while creating the gateway for DOOH campaigns across all sales channels. The expansion of our offering on different platforms is a further step to meet the increasing demand for omnichannel and programmatic campaigns professionally and across countries.
With simple Open Market Integration, we now offer true programmatic execution for DOOH, enabling seamless integration of DOOH with online and mobile campaign workflows, log-level data for planning, optimisation and analytics, and consistent device-level attribution with other channels.
The various purchasing options make it possible to efficiently achieve advertising goals.
Open Market Place
- Sending ad requests to all available buyers at the following DSPs: Splicky, Active Agent, Sage & Archer, theTradeDesk, Scoota, Mediamath, Platform 161
- Transparent Floor Price
- Non-guaranteed
Private Auctions
- Sending ad requests to all available buyers at the following DSPs: Splicky, Active Agent, Sage & Archer, theTradeDesk, Scoota, Mediamath, Platform 161
- Transparent Floor Price
- Non-guaranteed
Preferred Deals
- Sending selected ad requests to a specific buyer at the following DSPs: Splicky, Active Agent, Sage & Archer, theTradeDesk, Scoota, AdForm, Displayce and others.
- Negotiated Fix Price
- Non-guaranteed
Guaranteed Deals
- Sending selected ad requests to a specific buyer at the following DSPs: Splicky, Active Agent, Sage & Archer, theTradeDesk, Scoota, AdForm, Displayce and others.
- Negotiated fixed price and volume
- Guaranteed
Für weitere Informationen ist unser Sales gern für Sie da.